Walking down the halls of Rita Santamaria's Champions School of Real Estate campuses, most people are struck with just how different each cover on her “Wall of Fame” (or as I call it, “My Memory Lane”) is.

When I visit the campuses, there are people who always ask one (or both) of the following questions: How does an agent get on the cover and is there a cost? How do you go about choosing a cover shot location?