By Barbara R. Davis

The methodology of running a successful business has evolved greatly since the information revolution began. Since that time, businesses mired in “old school” ways are closing as a result of change and innovative entrepreneurs whose ideas have not only improved on how our society does things but have come up with completely new ways to do them, thereby creating new industries. Eduardo Fernando Azcoitia, is a “Maestro” and inspirational leader in the way businesses are conducted. His ability to “think out of the box” and the style in which he leads is an art-form as he shows businesses how to orchestrate everything into one harmonious masterpiece. In his desire to help others free themselves from the mire of our sagging economic times, Eduardo is coming to Houston to share his creative ideas and business acumen with those who are desperately looking for a new plan of action on how to transform and conduct their own business.

Born in Mexico, Eduardo immigrated to the United States with his mother when he was in his twenties. He attended school and obtained an engineering degree in Management of Information Systems. From that career, he was involved in different things including consulting and detailing processes for different organizations. One of the processes he got to work on for the longest time dealt with technologies to improve the areas of marketing and sales, one of the most basic and important needs of any corporation. “Sales systems and sales processes are encompassed by the marketing aspect which is a vital component in every corporation. One of the most important aspects of marketing is communication and communication is about content,” explains Eduardo. In the past, his company was hired to develop several publications. Over the years, he became quite experienced in that field and decided to become a publisher himself. That's how his path led him into managing content and communications which evolved into the creation of his publication, CityHarmony® that provides information in business transformation.

Almost two years ago, Eduardo launched his impeccably-designed, exquisite magazine and began its distribution in the Rio Grande Valley with the dream of expansion throughout the state of Texas. He has been so successful with his avant-garde creation that he is now launching it here in Houston this month. It is a work of art in itself and will most certainly be a valuable addition to the sophistication of the city. Eduardo named his publication CityHarmony® as a reflection of what comes together in an opera production...musicians, composers, the orchestra; the singers, actors, dancers, the set, the story...all united in complete harmony in one performance. In the same manner, the magazine focuses on the harmony and relationship between the Arts, society, and businesses within the city. CityHarmony® is a maga-zine that promotes harmonious city living. “We love, encourage, and support creativity, innovation, and artistic performance. City Harmony chronicles and celebrates the achievements of artists who lift the human spirit with their imaginative genius and members of our business community whose contributions and ingenuity make our lives better,” states Eduardo.

Having consulted with multiple businesses, Eduardo often says, “Business is Art.” He elaborated, “There's a debate about the art of business and the science of business because we want to focus on proven technologies and methodologies to produce an outcome. That comes from the Aristotelian proposition that every cause produces certain effects so if one concentrates on certain causes, the effects are going to be inevitable. That's the premise of our methodology, or as we call it, ”The Science of Business Transformation;” to do certain things that produce the desired effect. A lot of times, an entrepreneur does not have the scientific or expert knowledge for business and many companies are created like that, without a specific or detailed business plan, relying mainly on intuition. It seems to me that entre-preneurs are somehow artists who get inspiration to satisfy a need in the marketplace. They intuitively feel what is needed before others can see it. In that regards, they are very much like an artist. An artist receives inspiration and projects a trend in fashion, or in architecture or technology, etc. and those factors are what we call the artistic part of business.”

Eduardo is fortunate to be gifted in the “Art of Singing.” He laments that in infancy he was not able to develop skills in playing musical instruments but he more than compensated for it in his ability to sing. “It was almost a magical coincidence,” recalled Eduardo. He actually was working for the Opera handling their marketing. Later, he served on their Board as Vice-President of Marketing because of his background. One day, the Maestro asked him if he wanted to sing. Eduardo replied, “Yes!” So the Maestro auditioned him and validated for him that indeed he could sing. A dedicated and serious-minded worker in all he does, Eduardo started taking vocal lessons, learning technique, and doing vocal exercises every day. After several years of training, he finally got to perform on the stage in several roles in different operas including “La Traviata, Tosca, La Bohème, and Rigoletto.” “It has been very edifying for me and in the same way I feel that the Arts edify our cities,” expressed Eduardo.

“It seems to me that the mission of mankind has always been to improve or to advance our previous generation. We have the spirit of creating. I believe that the Lord gave us the ability to create and not just procreate. Whereas animals can only make more animals, we as human beings have the power to create, advance our society, and beautify our environment. The power of the creative spirit is to envision and implement something that never before existed, or make something existing better; that is what an entrepreneur does. A piece of art can transcend our time and a great artist is one who finds our souls. Similarly, great entrepreneurs can do that as well such as Steve Jobs. Look how he transformed several industries and people were able to find their souls in his visions,” reflected Eduardo.

Eduardo once read a quote by Stephen Covey that said, “Successful people are very obedient to the natural laws.” Eduardo summa-rized, “I try to work as closely in harmony with those laws. I think the closer I am to being in tune, that the more successful I can become. The moment that we are in tune with the universal laws, we get harmony.” Eduardo's overall vision as a businessman and an artist is to transform his audience and to impact them for the good. He explained, “My goal is to build other companies throughout the United States and thereby create jobs and help the economy and also inspire and help other entrepreneurs so that they can bring harmony to their city.”

Currently, Eduardo's next goal is to resonate in harmony with Houston, a task he is most qualified to handle. He elaborated, “I wish to bring harmony to the city of Houston by promoting harmonious city living and successful businesses, also by inspiring the Arts and noble aspects of society.” On Eduardo's business cards, his title is “Business Transformation Director” but he really should change it to the “Maestro of Businesses” as he is conducting, transforming, and synchronizing businesses into one harmonious symphony throughout the city and eventually will change the world for the good of everyone.

For more information on transforming your business into a harmonious symphony, you can reach Eduardo by phone at 956.534.3434, by Email at ea@cityharmony.com, or visit CityHarmony® on the web at www.cityharmony.com